Nespresso wanted to boost brand visibility and the sales of their new Vertuo Line coffee machines and capsules. The goal was to engage active, passive, and new customers while also increasing the Original Line sales.
Pulp designed the Pop-Up Store concept to Kamppi shopping center for a duration of 1.5 months. Coffee experts trained by Pulp ensured that brand communication and strategy were implemented meticulously. To imrpove sales and increase visibility, we also held a shopping mall event on Mother's Day weekend. Coffee specialists enlightend and inspired the audience about the flavor options of Vertuo Line products as well as the new Vertuo Line coffee machine technology. The activation featured high-quality Nespresso product incentives, which helped attract the audience's attention.
The Nespresso Nordic organization noted the good results. The data obtained from the campaign was also transferred to other countries as an example.
The client was very satisfied with the campaign's sales performance and visibility
Coffee capsule sales exceeded the targeted objective by four times
The brand reached over 100,000 consumers during the Mother's Day weekend
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