The legendary Monaco Grand Prix is also one of the world's most spectacular boat shows. Shiny superyachts surround the harbor, with VIP guests transported from nearby ports by tactical shuttle boats. Pulp Agency hosted the annual VIP party on Kimi Räikkönen's yacht in conjunction with the Monaco Grand Prix.

Pulp also invited the boat manufacturer Buster along, and during the same trip, they decided to take slightly fancier promotional photos for the upcoming brochure. Soon, a truck was transporting familiar aluminum boats to the Mediterranean coast. The sporty and rawly designed Buster SuperMagnums garnered positive attention in an area dominated by fiberglass and rubber boats. The Mediterranean also served as an excellent laboratory for testing the driving characteristics of the SuperMagnum. The social circle gathered in Monaco got wind of a previously unknown, macho aluminum boat concept. Whoever owns a yacht, also requires a powerful landing vehicle. Even Räikkönen was pleased, as a record sum was raised for the SOS Children's Village at the charity auction at the gala evening.