Just do it. Three words that in the world of advertising need no explanation. Nike Finland wanted to open a pop-up store at Helsinki Airport. In collaboration with Clear Channel, the entire project was completed in record time. The assignment was challenging. There was 90 square meters of space in the tax-free zone, where purchase decisions are not really procrastinated. Nike intended to market its hockey gear line and convey valor across all sports. At the same time, the space needed to function as a viewing platform for the Finnish Ice Hockey World Championships. On a tight schedule, the same space was transformed that summer to meet the needs of football fans. For the European Championships, the entire pop-up store was revamped. The concept was already mastered, and Nike got another stylish setup.
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