Recticel Insulation, which manufactures energy-efficient thermal insulation, is a market leader in its field in Europe, with 8,400 employees in 28 countries. Pulp, in collaboration with a communications agency, organized the opening of a new high-tech and strategically significant production facility for Recticel in Mäntsälä, Finland.
Recticel's customers, authorities, and construction industry partners were invited to the open house event. The inaugural event was intended to be remarkable, and a goal was also set to attract positive media attention. A seamlessly integrated communication campaign, combined with a high-profile launch event and prime minister-level guests garnered nationwide attention and attracted numerous media representatives.
The event held in the factory premises met the guests' expectations, and the guided factory tours, enhanced with interactive demo stations built in the area added notable depth to the company's message. External keynote speakers included Nick Ervinck, who employs Recticel's polyurethane in his work.
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