One of the cornerstones of a happy life is maintaining balance. In early 2025, Valio wanted to launch a new range of products to help people manage that balance. Valio Balans offers a range of healthy, tasty dairy products designed for sustainable weight management and balanced eating in everyday life. Therefore, an essential part of the launch was to offer a good taste experience to as many ordinary Finns as possible. The solution was to organise a tasting tour in nine large shopping centres. The eye-catching stand with prominent brand colours was hugely popular, and up to 50,000 people visited the stand to taste the products over a three-week period – the feedback from these encounters was extremely positive. In total, more than 800,000 people noticed our message.* The desired image was ensured by joyful and confident promoters who embodied Valio's brand personality.
* bluetooth devices within thirty metres of the counter.
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