Pulp Agency was tasked with designing the booth solution for Tallink Silja Line at the travel Fair. The challenge was to create a cohesive whole where three different brands appear at the booth as individual entities while also stylishly working together. At the fair, the new Megastar vessel, which will begin operations shortly after the fair, will be launched. At the same time, it was desired that the two strong and unique brands, Tallink and Silja Line, would present themselves as equals at the booth. The functional solutions needed to support travel sales, customer meetings, launch events, and the needs of the Club One loyalty program. The department was expected to provide style, visual appeal, and quality.
As a result, a section imitating the shapes of a ship was made using a variety of distinct brands. The unifying elements were a large curved digital surface and the impressive bow profile of the Megastar vessel. A quieter lounge corner was built for customer meetings. The loyalty program and travel sales service points were built as functional elements, allowing them to be scaled to meet the needs of different fair days. The booth structure concealed backroom and pantry facilities with their respective technologies. The booth presented itself well at the travel fair and received praise from the client, the audience, the invited guests, and even the fair organizers.
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