Nespresso sponsors polo, sailing, and golf internationally. In Finland, golf is played by a lot of the same brand-conscious target group that is in Nespresso's current customer base and are potential customers. Golf emerged as the obvious partnership sport in Finland, with the Finnish PGA's Finnish Tour serving as the collaboration partner.
The collaboration's creative goal was to connect Nespresso Finland with professional golf, acting as both an active partner and a developer. The goal was to enhance the brand image among golf enthusiasts, share the Nespresso experience, and grow the customer base. Through the Finnish Tour partnership, the Nespresso brand gained visibility, and its presence in professional golf became significant.
Golfers received Nespresso excellently on the course. The beatiful stand at the tee-off area served as a relaxed coffee oasis for the competitors and the audience. Customers were satisfied, receptive, and truly interested in the products. The target group was well suited to meet the goals and the contacts were of high quality. The stand worked wonderfully and received a lot of positive feedback for both its style and excellent service. Nespresso rewarded the best participants of the preliminary rounds with product prizes.
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