Huawei wished to host an event to celebrate its ten-year journey in Finland. The purpose was to further strengthen relationships with the Finnish community, partners, and stakeholders. We aimed to emphasize the importance of collaboration in driving the brand's success. The goal was to boost the brand's image while also increasing organic visibility for the event on social media.
Pulp designed the "Together we make it possible" event concept. An evening comprised of high-quality elements brought together invited guests, influential leaders, and well-known artists. First-class service and inspiring program content provided a multidimensional experience with the brand and ensured hype on social media channels. Huawei's technical leadership was integrated into many activities in the form of a photo gallery and a stylish slo-mo video studio, among others.
Pulp succeeded in delivering an immersive experience, exceeding the KPIs set for the event. The feedback was excellent.
Over 95% commitment to the invitation
No-show at less than 1%
Organic visibility on social media reached over 300,000 people
”The feedback from the guests and partner companies was extremely positive. They said the evening was unique, successful and stunning in all the ways and people were pleased to be invited. For them, it was a rare and special occasion to have avec with them and it clearly showed as most of the people stayed until the end.”