The ice hall on Nordenskiöldinkatu in Helsinki, commonly known as Nordis, celebrated its 50th anniversary in 2016. In honor of the jubilee year, Nordis' story was to be made familiar to the general public. Pulp created the anniversary logo and a campaign that told the tale of the legendary sports and event facility. The content was built from old newspaper clippings, photographs, and interviews from the fields of sports, music, and events.In addition, video interviews were conducted in which audience members and public personalities discussed their unforgettable moments at Nordis, its significance for Helsinki, and its impact on the country's sports and event culture. The stories were shared both on social media and in a physical photo display in the arena's hallways. The anniversary campaign was successful, with a lot of favorable response.
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