Froneri Finland

Froneri wanted to refresh its trade fair concept. The idea was to get the most out of the year's most important professional event. The objective was to increase ice cream sales and Froneri's brand awareness. Pulp devised a sales plan to which Froneri's staff was committed. The planning of the booth solution was done based on functional needs and commercial strategy. Before, during, and after the trade fair, customers were contacted with a strong commercial messaging focus. On-site at the trade fair booth, the customer base was also activated with a strong commercial angle, emphasizing the deliciousness of the ice cream business.

The trade fair was a success. The Froneri crew enthusiastically embraced the new commercial strategy, and the results followed; a record number of leads were collected from the fair. The booth stood out with its fresh and appealing appearance. The staff of Froneri praised the department's functional solutions.