{"id":78,"date":"2020-04-06T14:13:09","date_gmt":"2020-04-06T11:13:09","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&p=78"},"modified":"2024-04-16T18:57:35","modified_gmt":"2024-04-16T15:57:35","slug":"metsa-group-metsa-eikka-sisaltomarkkinointi","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/metsa-group-metsa-eikka-sisaltomarkkinointi\/","title":{"rendered":"Mets\u00e4 Group – Mets\u00e4-Eikka"},"content":{"rendered":"
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Mets\u00e4 Group - Mets\u00e4-Eikka<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMets\u00e4 Group commissioned Pulp to increase the amount of likes on Mets\u00e4's Facebook community from the desired audience. In August 2016, there were approximately 6000 followers. The assignment also required PULP to find an effective way for Mets\u00e4 Group to communicate important matters related to forest management and ownership issues to forest owners.

The two most important rules for using social media are to entertain or share relevant information. It's best if you can combine these needs. With this attitude in mind, a four-part video series was created, with Mets\u00e4-Eikka as the lead character. We developed a content plan for the videos based on the forest owner's motivations. In the video series, Mets\u00e4-Eikka humorously discusses Mets\u00e4 Group's service offerings, which, when utilized, help forest owners get more out of their forestry. The videos were targeted and promoted as paid posts on Facebook, with a new episode released every month. A monthly competition was included, with the prize being either a tablet or a smartphone. Over the course of three months, the number of likes for Mets\u00e4 Group's Mets\u00e4 palvelee Facebook group grew from 6,000 to about 19,000. The videos received hundreds of thousands of views, and Mets\u00e4-Eikka was received so well that the public demanded more episodes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Watch video: Mets\u00e4-Eikka and a better land, and a bigger tree<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Watch video: Mets\u00e4-Eikka and a forest management plan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Katso video: Mets\u00e4-Eikan vinkit mets\u00e4nhoitoon<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Katso video: Mets\u00e4-Eikka on t\u00e4\u00e4ll\u00e4 taas!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Katso video: Mets\u00e4-Eikka kehuu Mets\u00e4verkkoa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Katso video: Mets\u00e4-Eikka sukupolvenvaihdoksen \u00e4\u00e4rell\u00e4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mets\u00e4 Group – Mets\u00e4-Eikka Pulp sai Mets\u00e4 Groupilta toimeksiannoksi kolminkertaistaa Mets\u00e4 palvelee Facebook-yhteis\u00f6ns\u00e4 tykk\u00e4\u00e4j\u00e4m\u00e4\u00e4r\u00e4\u00e4 kohderyhm\u00e4\u00e4n kuuluvilla henkil\u00f6ill\u00e4. Elokuussa 2016 tykk\u00e4\u00e4ji\u00e4 oli noin 6000 henkil\u00f6\u00e4. Toimeksiannossa edellytettiin my\u00f6s, ett\u00e4 PULPin t\u00e4ytyy l\u00f6yt\u00e4\u00e4 tehokas keino, jolla Mets\u00e4 Group voisi kertoa mets\u00e4omistajille mets\u00e4nhoitoon ja \u2013omistamiseen liittyvi\u00e4 t\u00e4rkeit\u00e4 asioita. Sosiaalisen mediassa operoimisen kaksi t\u00e4rkeint\u00e4 k\u00e4sky\u00e4 ovat: viihdyt\u00e4 tai tarjoa […]<\/p>","protected":false},"featured_media":79,"parent":0,"template":"","tyokategoria":[6],"class_list":["post-78","tyot","type-tyot","status-publish","has-post-thumbnail","hentry","tyokategoria-digitaaliset-kohtaamiset"],"acf":[],"_links":{"self":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot"}],"about":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/types\/tyot"}],"version-history":[{"count":17,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/78\/revisions"}],"predecessor-version":[{"id":4210,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/78\/revisions\/4210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media\/79"}],"wp:attachment":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"tyokategoria","embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyokategoria?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}