{"id":762,"date":"2020-11-17T13:53:34","date_gmt":"2020-11-17T11:53:34","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&p=762"},"modified":"2024-04-16T16:48:20","modified_gmt":"2024-04-16T13:48:20","slug":"neste_antti_autti-yhteistyokumppanuus-hyodyntaminen","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/neste_antti_autti-yhteistyokumppanuus-hyodyntaminen\/","title":{"rendered":"Neste x Antti Autti - The only way is forward"},"content":{"rendered":"
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Neste x Antti Autti - The only way is forward
Sponsorship act of the year 2017<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Neste is Antti Autti's long-term partner. Sponsorship began in 2012 when Antti switched from competitive skiing to freeriding. Through Antti's genuine personality and pioneering story, Neste has been able to address the youth target group in its marketing more efficiently. Sponsor partners adhere to the \"The only way is forward\" pledge in all of their collaborative operations. <\/div>\n
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\"In the winning sponsorship, in addition to genuine collaboration, courage and surprise stood out, which one might not immediately associate with the relationship between an international corporation and an individual extreme athlete. Almost immediately, the impactful communication of shared values and the diverse implementation of the relationship were also recognizable. In addition, the relationship had been carried out consistently over several years, which strengthens the associative imagery between Neste, Autti, and their respective fields,\" commented Risto Oksanen, CEO of the Association of Sponsorship and Event Marketing, on the jury's rationale. <\/div>\n
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Neste's Marketing Director Sirpa Tuomi praised the smoothness and effectiveness of the collaboration. \"This is a wonderful recognition of a long-term sponsorship collaboration that has strengthened over time. \"The only way is forward\" storytelling has evolved to include messages about safety and climate change, which are fundamental in both Neste's business and snowboarding. Working with Antti has been an amazing journey that has strengthened Neste's image, especially as a domestic, high-quality, reliable, and responsible pioneer.\" <\/div>\n
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Antti Autti is likewise overjoyed with the honor. \"Victory feels really good! We have truly worked together. We defined what collaboration can ideally be between an individual athlete and a large company. I think this award is a great example of the importance of understanding what matters in a collaboration! It's fantastic that the creative aspect of my sport is receiving such recognition. It is precisely snowboarders and action sports professionals who have long been pioneers in content creation.\" <\/div>\n
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Neste and Autin's campaign contended as Finlands representative for the title of Europe's finest sponsorship at the European Sponsorship Association's (ESA) The Best of European Awards banquet held in London. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Neste_Pulp_Vuodensponsorointiteko\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Neste x Antti Autti – Ainoa suunta on eteenp\u00e4inVuoden sponsorointiteko 2017 Neste on Antti Autin pitk\u00e4aikainen yhteisty\u00f6kumppani. Sponsorointi alkoi 2012 Antin siirrytty\u00e4 kilpauralta vapaalaskijaksi. Antin aidon persoonan ja edell\u00e4k\u00e4vij\u00e4tarinan kautta Neste puhuttelee markkinoinnissaan nuorisokohderyhm\u00e4\u00e4. Sponsorikumppanit jakavat ”Ainoa suunta on eteenp\u00e4in” -lupauksen kaikessa yhteisess\u00e4 tekemisess\u00e4.    ”Voittaneessa sponsoroinnissa korostuivat aidon yhdess\u00e4 tekemisen lis\u00e4ksi rohkeus ja yll\u00e4tyksellisyys, joita ei \u00e4kkiselt\u00e4\u00e4n […]<\/p>","protected":false},"featured_media":766,"parent":0,"template":"","tyokategoria":[5],"class_list":["post-762","tyot","type-tyot","status-publish","has-post-thumbnail","hentry","tyokategoria-tapahtumat"],"acf":[],"_links":{"self":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot"}],"about":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/types\/tyot"}],"version-history":[{"count":39,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/762\/revisions"}],"predecessor-version":[{"id":4078,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/762\/revisions\/4078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media\/766"}],"wp:attachment":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media?parent=762"}],"wp:term":[{"taxonomy":"tyokategoria","embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyokategoria?post=762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}