{"id":734,"date":"2020-11-17T12:41:14","date_gmt":"2020-11-17T10:41:14","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&#038;p=734"},"modified":"2022-01-19T16:37:05","modified_gmt":"2022-01-19T14:37:05","slug":"valio_profeel_pro_chase-kauppakeskustapahtuma","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/valio_profeel_pro_chase-kauppakeskustapahtuma\/","title":{"rendered":"Valio PROFeel PRO CHASE"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"734\" class=\"elementor elementor-734\" data-elementor-post-type=\"tyot\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-284ac4da elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"284ac4da\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b69b7f\" data-id=\"8b69b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-947269b elementor-widget elementor-widget-image\" data-id=\"947269b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pulp.fi\/wp-content\/uploads\/elementor\/thumbs\/prochase-pj8jx627lia2wgqb9wufsplbeccn7zlw8nzsxy25ms.png\" title=\"ValioPROFeel-PROChase\" alt=\"Kuluttajatapahtuma\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c5d62 elementor-widget elementor-widget-image\" data-id=\"00c5d62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pulp.fi\/wp-content\/uploads\/elementor\/thumbs\/EA-2020-pj8k754f8supygb91xzjges03elcms8eeabrstznr4.png\" title=\"EA 2020\" alt=\"Evento awards 2020\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bc724a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bc724a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dc30496\" data-id=\"4dc30496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f92741 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f92741\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4c0209e\" data-id=\"4c0209e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c91f438 elementor-widget elementor-widget-heading\" data-id=\"c91f438\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Finnish championship in the game of tag - a shopping mall event<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b9d186 elementor-widget elementor-widget-text-editor\" data-id=\"27b9d186\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"gmail-p1\">Valio sought to raise awareness of their PROFeel products. We wanted to organize a fun and attention-grabbing event in an urban environment and gain well deserved visibility.<\/p><p class=\"gmail-p1\">The first Finnish Championships in the game of tag were held at the Kamppi shopping center. \"Hippa\" was played on a specially designed track with a diameter of about 10 meters, in 20-second rounds, where the goal was, of course, for the chaser to catch the other competitor. The competition featured women's and men's categories, progressing through preliminary rounds, quarter-finals, and finals, with the winners taking home cash prizes. Valio organized the Finnish Championship alongside advertising agency partner Bob the Robot, with production by Pulp Agency.<\/p><p class=\"gmail-p1\">The event received a lot of interest ahead of time, and registration filled up in a matter of days. During the tournament, the Kamppi lobby was practically full, and around 50,000 people saw the event throughout the day. The event drew positive attention and earned much deserved media coverage. Valio PROfeel PRO CHASE championship was awarded the best in the promotion\/launch category at the Evento Awards 2020 gala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a88b7 elementor-widget elementor-widget-spacer\" data-id=\"83a88b7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb823d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb823d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f823835\" data-id=\"f823835\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-802e618 elementor-widget elementor-widget-video\" data-id=\"802e618\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Ky0spER5ai0&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215abcc elementor-widget elementor-widget-spacer\" data-id=\"215abcc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hipan SM-kisat kauppakeskustapahtumana Valio halusi kasvattaa PROFeel -tuotteidensa tunnettuutta. Haluttiin j\u00e4rjest\u00e4\u00e4 hauska ja huomiota her\u00e4tt\u00e4v\u00e4 tapahtuma kaupunkiymp\u00e4rist\u00f6ss\u00e4 ja saada ansaittua n\u00e4kyvyytt\u00e4. Ensimm\u00e4iset Hipan Suomen mestaruuskilpailut j\u00e4rjestettiin kauppakeskus Kampissa. Hippaa pelattiin tarkoitukseen suunnitellulla halkaisijaltaan noin 10 metrin radalla 20 sekunnin eriss\u00e4, joissa hipan oli luonnollisesti tarkoitus saada toinen kilpailija kiinni. Kisassa oli naisten ja miesten sarjat, [&hellip;]<\/p>","protected":false},"featured_media":836,"parent":0,"template":"","tyokategoria":[5],"class_list":["post-734","tyot","type-tyot","status-publish","has-post-thumbnail","hentry","tyokategoria-tapahtumat"],"acf":[],"_links":{"self":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot"}],"about":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/types\/tyot"}],"version-history":[{"count":25,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/734\/revisions"}],"predecessor-version":[{"id":2129,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/734\/revisions\/2129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media\/836"}],"wp:attachment":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media?parent=734"}],"wp:term":[{"taxonomy":"tyokategoria","embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyokategoria?post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}