{"id":697,"date":"2020-11-19T10:06:32","date_gmt":"2020-11-19T08:06:32","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&p=697"},"modified":"2024-04-16T16:40:45","modified_gmt":"2024-04-16T13:40:45","slug":"nespresso_pop-up_store_kauppakeskustapahtuma","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/nespresso_pop-up_store_kauppakeskustapahtuma\/","title":{"rendered":"Nespresso Pop-Up Store & Mall Event"},"content":{"rendered":"
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Nespresso Pop-Up Store & Mall Event<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nespresso wanted to boost brand visibility and the sales of their new Vertuo Line coffee machines and capsules. The goal was to engage active, passive, and new customers while also increasing the Original Line sales.<\/p>

Pulp designed the Pop-Up Store concept to Kamppi shopping center for a duration of 1.5 months. Coffee experts trained by Pulp ensured that brand communication and strategy were implemented meticulously. To imrpove sales and increase visibility, we also held a shopping mall event on Mother's Day weekend. Coffee specialists enlightend and inspired the audience about the flavor options of Vertuo Line products as well as the new Vertuo Line coffee machine technology. The activation featured high-quality Nespresso product incentives, which helped attract the audience's attention.<\/p>

The Nespresso Nordic organization noted the good results. The data obtained from the campaign was also transferred to other countries as an example.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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