{"id":5123,"date":"2025-10-06T15:54:54","date_gmt":"2025-10-06T12:54:54","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&#038;p=5123"},"modified":"2025-10-06T15:58:42","modified_gmt":"2025-10-06T12:58:42","slug":"anora","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/anora\/","title":{"rendered":"Anora"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5123\" class=\"elementor elementor-5123\" data-elementor-post-type=\"tyot\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-284ac4da elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"284ac4da\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b69b7f\" data-id=\"8b69b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bc724a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bc724a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dc30496\" data-id=\"4dc30496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f92741 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f92741\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4c0209e\" data-id=\"4c0209e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ab7d67 elementor-widget elementor-widget-heading\" data-id=\"6ab7d67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Anora<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b9d186 elementor-widget elementor-widget-text-editor\" data-id=\"27b9d186\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anora on Pohjoismaiden johtava viinien ja v\u00e4kevien alkoholijuomien br\u00e4nditalo sek\u00e4 vastuullisuuden edell\u00e4k\u00e4vij\u00e4 maailmanlaajuisesti. Kes\u00e4ll\u00e4 2025 Anora halusi uudistaa johtavien br\u00e4ndiens\u00e4 mielikuvaa ja tuoda ne osaksi suomalaisen kes\u00e4n sykett\u00e4 \u2013 sinne, miss\u00e4 ihmiset viett\u00e4v\u00e4t iloisimpia hetki\u00e4\u00e4n.<\/p><p>Jaloviinalle luotu J\u00e4\u00e4nmurtajabaari toteutettiin kahdessa muodossa: pysyv\u00e4n\u00e4 osastona Helsingin Kasarmitorin Superterassilla sek\u00e4 kiertueena suurimmilla kotimaisilla festivaaleilla. Konsepti yhdisti el\u00e4myksellisyyden, n\u00e4kyvyyden ja myynnin: vieraat p\u00e4\u00e4siv\u00e4t maistelemaan suosikkituotteita, ja ennen kaikkea kokemaan jotakin t\u00e4ysin ainutlaatuista.<\/p><p>Puhutuimmaksi vetonaulaksi nousi kylm\u00e4vesiallas, joka henk\u00e4ili br\u00e4ndin suomalaista luonnetta ja rohkaisi ihmisi\u00e4 hypp\u00e4\u00e4m\u00e4\u00e4n mukaan hetkeen \u2013 kirjaimellisesti. Altaasta otetut kuvat ja videot r\u00e4j\u00e4yttiv\u00e4t sosiaalisen median, moninkertaistaen br\u00e4ndin n\u00e4kyvyyden ja vahvistaen sen asemaa rentona, hauskana ja el\u00e4m\u00e4niloisena kes\u00e4kumppanina.<\/p><p>Festivaaleilla oli omalla pisteell\u00e4\u00e4n mukana my\u00f6s Koskenkorva. El\u00e4myksellinen, tunnelmallisin valoin varustettu pop up -baari sai suuren suosion ja auttoi Anoraa tuomaan esille sen uutuustuotteita.<\/p><p>Tulokset: Aktivoinnit toivat Anoran br\u00e4ndit n\u00e4kyv\u00e4ksi osaksi kes\u00e4n suurimpia tapahtumia, uusien yleis\u00f6jen eteen, ja loivat viraaleja sis\u00e4lt\u00f6j\u00e4, jotka pitiv\u00e4t ne mukana suomalaisessa kes\u00e4puheessa l\u00e4pi kauden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faa287f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faa287f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72e2c77\" data-id=\"72e2c77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56fee1b elementor-widget elementor-widget-gallery\" data-id=\"56fee1b\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:1,&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2025\/10\/Jallu-Kossu-Anora-Kesa25-Pulp-panorama-kollaasi-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"56fee1b\" data-elementor-lightbox-title=\"Screenshot\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTIxMywidXJsIjoiaHR0cHM6XC9cL3B1bHAuZmlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzEwXC9KYWxsdS1Lb3NzdS1Bbm9yYS1LZXNhMjUtUHVscC1wYW5vcmFtYS1rb2xsYWFzaS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiNTZmZWUxYiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2025\/10\/Jallu-Kossu-Anora-Kesa25-Pulp-panorama-kollaasi-1024x333.jpg\" data-width=\"800\" data-height=\"260\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Anora Anora on Pohjoismaiden johtava viinien ja v\u00e4kevien alkoholijuomien br\u00e4nditalo sek\u00e4 vastuullisuuden edell\u00e4k\u00e4vij\u00e4 maailmanlaajuisesti. Kes\u00e4ll\u00e4 2025 Anora halusi uudistaa johtavien br\u00e4ndiens\u00e4 mielikuvaa ja tuoda ne osaksi suomalaisen kes\u00e4n sykett\u00e4 \u2013 sinne, miss\u00e4 ihmiset viett\u00e4v\u00e4t iloisimpia hetki\u00e4\u00e4n. Jaloviinalle luotu J\u00e4\u00e4nmurtajabaari toteutettiin kahdessa muodossa: pysyv\u00e4n\u00e4 osastona Helsingin Kasarmitorin Superterassilla sek\u00e4 kiertueena suurimmilla kotimaisilla festivaaleilla. Konsepti yhdisti el\u00e4myksellisyyden, [&hellip;]<\/p>","protected":false},"featured_media":5041,"parent":0,"template":"","tyokategoria":[5],"class_list":["post-5123","tyot","type-tyot","status-publish","has-post-thumbnail","hentry","tyokategoria-tapahtumat"],"acf":[],"_links":{"self":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/5123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot"}],"about":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/types\/tyot"}],"version-history":[{"count":7,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/5123\/revisions"}],"predecessor-version":[{"id":5221,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/5123\/revisions\/5221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media\/5041"}],"wp:attachment":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media?parent=5123"}],"wp:term":[{"taxonomy":"tyokategoria","embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyokategoria?post=5123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}