{"id":5048,"date":"2025-10-03T11:49:27","date_gmt":"2025-10-03T08:49:27","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&#038;p=5048"},"modified":"2026-03-26T16:10:53","modified_gmt":"2026-03-26T14:10:53","slug":"pmi-finland","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/pmi-finland\/","title":{"rendered":"PMI Finland"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5048\" class=\"elementor elementor-5048\" data-elementor-post-type=\"tyot\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-284ac4da elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"284ac4da\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b69b7f\" data-id=\"8b69b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bc724a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bc724a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dc30496\" data-id=\"4dc30496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f92741 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f92741\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4c0209e\" data-id=\"4c0209e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ab7d67 elementor-widget elementor-widget-heading\" data-id=\"6ab7d67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PMI Finland<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b9d186 elementor-widget elementor-widget-text-editor\" data-id=\"27b9d186\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Aiemmin tupakkayhti\u00f6n\u00e4 tunnettu Philip Morris haluaa muuttaa toimintaansa ja on julkaissut jo vuonna 2016 visionsa savuttomasta tulevaisuudesta. T\u00e4t\u00e4 edist\u00e4\u00e4kseen se korvaa poltettavat savukkeet savuttomilla tuotteilla, jotka ovat parempi vaihtoehto aikuisille tupakoitsijoille.\u00a0Kes\u00e4ll\u00e4 2025 PMI Finland halusi levitt\u00e4\u00e4 tietoisuutta savuttomuudesta kotimaisissa kes\u00e4tapahtumissa. Ratkaisuna syntyi Nicotique-kes\u00e4kiertue, joka kiersi jopa 50:ll\u00e4 festivaalilla kaikkialla Suomessa Helsingist\u00e4 Rovaniemelle.<\/p><p style=\"font-weight: 400;\">Nikotinia sis\u00e4lt\u00e4vist\u00e4 tuotteista viestiminen on Suomessa tarkkaan laissa s\u00e4\u00e4nnelty\u00e4. Tuotteita ei saa markkinoida, eik\u00e4 asiakkaita saa l\u00e4hesty\u00e4 ilman ett\u00e4 he itse tekev\u00e4t aloitteen. My\u00f6s pisteen ulkon\u00e4\u00f6lle on tiukat s\u00e4\u00e4d\u00f6kset.\u00a0T\u00e4ysi-ik\u00e4iset asiakkaat, jotka ilmaisivat ensin kiinnostuksensa, voivat promootiopisteell\u00e4 keskustella savuttomuudesta, saada tietoa ja halutessaan my\u00f6s ostaa tuotteita itselleen.<\/p><p style=\"font-weight: 400;\">Vaikka kiert\u00e4vi\u00e4 yksik\u00f6it\u00e4 oli nelj\u00e4 ja kiertuepaikkakuntia valtava m\u00e4\u00e4r\u00e4, logistinen haaste pystyttiin taklaamaan loistavasti. Kiertueen aikana saavutettiin yli 100 000 vuorovaikutustilannetta tai keskustelua ja my\u00f6s tuotteita myytiin runsaasti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faa287f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faa287f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72e2c77\" data-id=\"72e2c77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56fee1b elementor-widget elementor-widget-gallery\" data-id=\"56fee1b\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2025\/10\/Nicotique-kollaasi.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"56fee1b\" data-elementor-lightbox-title=\"Screenshot\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA0OSwidXJsIjoiaHR0cHM6XC9cL3B1bHAuZmlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzEwXC9OaWNvdGlxdWUta29sbGFhc2kuanBnIiwic2xpZGVzaG93IjoiNTZmZWUxYiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2025\/10\/Nicotique-kollaasi-1024x586.jpg\" data-width=\"800\" data-height=\"458\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PMI Finland Aiemmin tupakkayhti\u00f6n\u00e4 tunnettu Philip Morris haluaa muuttaa toimintaansa ja on julkaissut jo vuonna 2016 visionsa savuttomasta tulevaisuudesta. T\u00e4t\u00e4 edist\u00e4\u00e4kseen se korvaa poltettavat savukkeet savuttomilla tuotteilla, jotka ovat parempi vaihtoehto aikuisille tupakoitsijoille.\u00a0Kes\u00e4ll\u00e4 2025 PMI Finland halusi levitt\u00e4\u00e4 tietoisuutta savuttomuudesta kotimaisissa kes\u00e4tapahtumissa. Ratkaisuna syntyi Nicotique-kes\u00e4kiertue, joka kiersi jopa 50:ll\u00e4 festivaalilla kaikkialla Suomessa Helsingist\u00e4 Rovaniemelle. Nikotinia [&hellip;]<\/p>","protected":false},"featured_media":5049,"parent":0,"template":"","tyokategoria":[5],"class_list":["post-5048","tyot","type-tyot","status-publish","has-post-thumbnail","hentry","tyokategoria-tapahtumat"],"acf":[],"_links":{"self":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/5048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot"}],"about":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/types\/tyot"}],"version-history":[{"count":8,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/5048\/revisions"}],"predecessor-version":[{"id":5635,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/5048\/revisions\/5635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media\/5049"}],"wp:attachment":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media?parent=5048"}],"wp:term":[{"taxonomy":"tyokategoria","embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyokategoria?post=5048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}