{"id":4719,"date":"2025-03-20T16:17:22","date_gmt":"2025-03-20T14:17:22","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&p=4719"},"modified":"2025-03-20T16:23:42","modified_gmt":"2025-03-20T14:23:42","slug":"valio-balans-maistatuskiertue","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/valio-balans-maistatuskiertue\/","title":{"rendered":"Valio Balans tasting tour"},"content":{"rendered":"
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Valio Balans tasting tour<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the cornerstones of a happy life is maintaining balance. In early 2025, Valio wanted to launch a new range of products to help people manage that balance. Valio Balans offers a range of healthy, tasty dairy products designed for sustainable weight management and balanced eating in everyday life. Therefore, an essential part of the launch was to offer a good taste experience to as many ordinary Finns as possible. The solution was to organise a tasting tour in nine large shopping centres. The eye-catching stand with prominent brand colours was hugely popular, and up to 50,000 people visited the stand to taste the products over a three-week period \u2013 the feedback from these encounters was extremely positive. In total, more than 800,000 people noticed our message.* The desired image was ensured by joyful and confident promoters who embodied Valio's brand personality.<\/p>

* bluetooth devices within thirty metres of the counter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Valio Balans -maistatuskiertue Yksi onnellisen el\u00e4m\u00e4n kulmakivist\u00e4 on tasapainon yll\u00e4pit\u00e4minen. Alkuvuodesta 2025 Valio\u00a0halusi lanseerata uuden tuotesarjan, joka auttaa ihmisi\u00e4 tuon tasapainon hallinnassa.\u00a0Valio Balans tarjoaa valikoiman terveellisi\u00e4, mutta herkullisia maitotuotteita, jotka on\u00a0suunniteltu kest\u00e4v\u00e4\u00e4n painonhallintaan ja tasapainoiseen ruokailuun arjessa. Siksi\u00a0olennaiseksi osaksi lanseerausta m\u00e4\u00e4riteltiin hyv\u00e4n makukokemuksen tuottaminen\u00a0mahdollisimman monelle tavalliselle suomalaiselle.\u00a0Ratkaisuksi suunniteltiin yhdeks\u00e4ss\u00e4 suuressa kauppakeskuksessa toteutettu\u00a0maistatuskiertue. N\u00e4ytt\u00e4v\u00e4, tuotteen v\u00e4rimaailman […]<\/p>","protected":false},"featured_media":4722,"parent":0,"template":"","tyokategoria":[5],"class_list":["post-4719","tyot","type-tyot","status-publish","has-post-thumbnail","hentry","tyokategoria-tapahtumat"],"acf":[],"_links":{"self":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/4719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot"}],"about":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/types\/tyot"}],"version-history":[{"count":3,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/4719\/revisions"}],"predecessor-version":[{"id":4734,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/4719\/revisions\/4734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media\/4722"}],"wp:attachment":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media?parent=4719"}],"wp:term":[{"taxonomy":"tyokategoria","embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyokategoria?post=4719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}