{"id":461,"date":"2020-04-14T16:01:25","date_gmt":"2020-04-14T13:01:25","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&#038;p=461"},"modified":"2025-03-20T10:51:05","modified_gmt":"2025-03-20T08:51:05","slug":"uusi-aalto-waterexpo-messukonsepti-venemessuille","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/uusi-aalto-waterexpo-messukonsepti-venemessuille\/","title":{"rendered":"Uusi Aalto Waterexpo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"461\" class=\"elementor elementor-461\" data-elementor-post-type=\"tyot\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f1dbda1 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7f1dbda1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74d6b0fc\" data-id=\"74d6b0fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-673a7ee1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"673a7ee1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-42952aa6\" data-id=\"42952aa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-466aba3b elementor-widget elementor-widget-heading\" data-id=\"466aba3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uusi Aalto Waterexpo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e72422 elementor-widget elementor-widget-image\" data-id=\"8e72422\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pulp.fi\/wp-content\/uploads\/elementor\/thumbs\/EA17_voittaja_double-e1516030905483-pj8kh54lycjjh3sbnrlnhdxjlzaxiuxlfs6qlt5vk0.png\" title=\"EA17_voittaja_double-e1516030905483\" alt=\"Evento awards 2017\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89f3873 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89f3873\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc06696\" data-id=\"cc06696\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4eb65e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4eb65e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-35798b6\" data-id=\"35798b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f05063 elementor-widget elementor-widget-heading\" data-id=\"9f05063\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Aalto Waterexpo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5952c elementor-widget elementor-widget-text-editor\" data-id=\"1c5952c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-size: 1rem;\">Helsingin venen\u00e4yttely halusi uudistua. Vakiintunut k\u00e4vij\u00e4kunta ik\u00e4\u00e4ntyi ja k\u00e4vij\u00e4m\u00e4\u00e4r\u00e4n trendi oli laskeva. Venemessujen tarjooma ja ohjelmasis\u00e4lt\u00f6 toistivat itse\u00e4\u00e4n. Haluttiin toteuttaa nuorennusleikkaus ja p\u00e4ivitt\u00e4\u00e4 venen\u00e4yttelyn profiilia.&nbsp;<\/span><\/p>\n<p>Pulp kehitti Messukeskukselle t\u00e4ysin uudenlaisen tapahtumakonseptin, joka esittelee vesill\u00e4 harrastamisen lajit, tuotteet ja palvelut omana el\u00e4myksellisen\u00e4 kokonaisuutena venemessujen yhteydess\u00e4. Uudenlainen tarjooma, v\u00e4lineiden ja lajien kokeilumahdollisuus altaissa sek\u00e4 tasokas ohjelmasis\u00e4lt\u00f6 freesasi venen\u00e4yttelyn konseptia toivotulla tavalla. Laajentamalla venen\u00e4yttelyn sis\u00e4lt\u00f6\u00e4 ja integroimalla vesill\u00e4 harrastaminen osaksi venen\u00e4yttely\u00e4 tavoitettiin kokonaan uusia vesill\u00e4 harrastamiseen linkittyvi\u00e4 kohderyhmi\u00e4. Rohkealla uudistuksella oli positiivisesti kumuloiva vaikutus venemessuille ja tulokset n\u00e4htiin nopeasti.&nbsp; &nbsp;<span style=\"color: var( --e-global-color-text ); font-size: 1rem;\">&nbsp;<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-size: 1rem;\">K\u00e4vij\u00e4m\u00e4\u00e4r\u00e4t k\u00e4\u00e4ntyiv\u00e4t kasvuun, k\u00e4vij\u00e4kunnan keski-ik\u00e4 laski ja uusi veneilev\u00e4 ja vesill\u00e4 harrastava sukupolvi saatiin liikkeelle. Aallosta kehittyi Pohjois-Euroopan johtava vesill\u00e4 harrastamisen indoor -tapahtuma, joka on infotainmentia parhaimmillaan. Erikoismaininnan ansaitsee Aallon&nbsp;kalastus, joka on t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 alansa kiistaton ykk\u00f6stapahtuma Suomessa.&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-size: 1rem;\">Vuonna 2025 toteutettiin j\u00e4rjestyksess\u00e4\u00e4n jo yhdestoista Aalto, mik\u00e4 kertoo tapahtumakonseptin menestyksest\u00e4. Muutos vaatii rohkeaa visiota, resursseja ja sitoumista pitk\u00e4j\u00e4nteiseen ty\u00f6h\u00f6n. Haluammekin kiitt\u00e4\u00e4 Messukeskusta edell\u00e4k\u00e4vijyydest\u00e4, rohkeudesta ja muutosmy\u00f6nteisest\u00e4 yrityskulttuurista.&nbsp;&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf62f4a elementor-widget elementor-widget-video\" data-id=\"bf62f4a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/QVwrJ0Gkr04?si=eQUiOImYtp3PmpZY&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;start&quot;:0,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b5c02 elementor-widget elementor-widget-gallery\" data-id=\"53b5c02\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2025\/02\/DSC05691-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"53b5c02\" data-elementor-lightbox-title=\"DSC05691\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDY1NSwidXJsIjoiaHR0cHM6XC9cL3B1bHAuZmlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAyXC9EU0MwNTY5MS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiNTNiNWMwMiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2025\/02\/DSC05691-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/11\/M7A8852_UA2020_Pulpagency-web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"53b5c02\" data-elementor-lightbox-title=\"_M7A8852_UA2020_Pulpagency-web\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODI2LCJ1cmwiOiJodHRwczpcL1wvcHVscC5maVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTFcL003QTg4NTJfVUEyMDIwX1B1bHBhZ2VuY3ktd2ViLmpwZyIsInNsaWRlc2hvdyI6IjUzYjVjMDIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/11\/M7A8852_UA2020_Pulpagency-web-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"tapahtuma_uusi_aalto\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2025\/02\/IMG20250215135353-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"53b5c02\" data-elementor-lightbox-title=\"IMG20250215135353\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDY1OSwidXJsIjoiaHR0cHM6XC9cL3B1bHAuZmlcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAyXC9JTUcyMDI1MDIxNTEzNTM1My1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiNTNiNWMwMiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2025\/02\/IMG20250215135353-1024x768.jpg\" data-width=\"800\" data-height=\"600\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/11\/M7A2740_UA2020_Pulpagency-web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"53b5c02\" data-elementor-lightbox-title=\"_M7A2740_UA2020_Pulpagency-web\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODEyLCJ1cmwiOiJodHRwczpcL1wvcHVscC5maVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTFcL003QTI3NDBfVUEyMDIwX1B1bHBhZ2VuY3ktd2ViLmpwZyIsInNsaWRlc2hvdyI6IjUzYjVjMDIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/11\/M7A2740_UA2020_Pulpagency-web-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"tapahtuma_uusi_aalto\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/11\/M7A0651_UA2019_Pulpagency-web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"53b5c02\" data-elementor-lightbox-title=\"_M7A0651_UA2019_Pulpagency-web\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6ODA5LCJ1cmwiOiJodHRwczpcL1wvcHVscC5maVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMTFcL003QTA2NTFfVUEyMDE5X1B1bHBhZ2VuY3ktd2ViLmpwZyIsInNsaWRlc2hvdyI6IjUzYjVjMDIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/11\/M7A0651_UA2019_Pulpagency-web-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"tapahtuma_uusi_aalto\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/bx4a1202-ua-wake_2500x1400px.1180x0.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"53b5c02\" data-elementor-lightbox-title=\"UusiAalto-wakeboard\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDc3LCJ1cmwiOiJodHRwczpcL1wvcHVscC5maVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDRcL2J4NGExMjAyLXVhLXdha2VfMjUwMHgxNDAwcHguMTE4MHgwLmpwZyIsInNsaWRlc2hvdyI6IjUzYjVjMDIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/bx4a1202-ua-wake_2500x1400px.1180x0-1024x574.jpg\" data-width=\"800\" data-height=\"448\" aria-label=\"Messut-aktiviteetti\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" 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elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b119eb3\" data-id=\"b119eb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Aalto Waterexpo Helsingin venen\u00e4yttely halusi uudistua. Vakiintunut k\u00e4vij\u00e4kunta ik\u00e4\u00e4ntyi ja k\u00e4vij\u00e4m\u00e4\u00e4r\u00e4n trendi oli laskeva. Venemessujen tarjooma ja ohjelmasis\u00e4lt\u00f6 toistivat itse\u00e4\u00e4n. Haluttiin toteuttaa nuorennusleikkaus ja p\u00e4ivitt\u00e4\u00e4 venen\u00e4yttelyn profiilia.&nbsp; Pulp kehitti Messukeskukselle t\u00e4ysin uudenlaisen tapahtumakonseptin, joka esittelee vesill\u00e4 harrastamisen lajit, tuotteet ja palvelut omana el\u00e4myksellisen\u00e4 kokonaisuutena venemessujen yhteydess\u00e4. Uudenlainen tarjooma, v\u00e4lineiden ja lajien kokeilumahdollisuus altaissa sek\u00e4 tasokas [&hellip;]<\/p>","protected":false},"featured_media":2146,"parent":0,"template":"","tyokategoria":[5],"class_list":["post-461","tyot","type-tyot","status-publish","has-post-thumbnail","hentry","tyokategoria-tapahtumat"],"acf":[],"_links":{"self":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot"}],"about":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/types\/tyot"}],"version-history":[{"count":85,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/461\/revisions"}],"predecessor-version":[{"id":4718,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/461\/revisions\/4718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media\/2146"}],"wp:attachment":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"tyokategoria","embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyokategoria?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}