{"id":430,"date":"2020-04-14T12:29:50","date_gmt":"2020-04-14T09:29:50","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&p=430"},"modified":"2024-04-16T17:26:29","modified_gmt":"2024-04-16T14:26:29","slug":"nike-lentokentta-pop-up-konsepti","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/nike-lentokentta-pop-up-konsepti\/","title":{"rendered":"Nike airport pop-up"},"content":{"rendered":"
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Just do it. Three words that in the world of advertising need no explanation. Nike Finland wanted to open a pop-up store at Helsinki Airport. In collaboration with Clear Channel, the entire project was completed in record time. The assignment was challenging. There was 90 square meters of space in the tax-free zone, where purchase decisions are not really procrastinated. Nike intended to market its hockey gear line and convey valor across all sports. At the same time, the space needed to function as a viewing platform for the Finnish Ice Hockey World Championships. On a tight schedule, the same space was transformed that summer to meet the needs of football fans. For the European Championships, the entire pop-up store was revamped. The concept was already mastered, and Nike got another stylish setup.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Nike lentokentt\u00e4 pop-up Just do it. Kolme sanaa, jotka mainonnan maailmassa eiv\u00e4t selittelyj\u00e4 kaipaa. Nike Finland halusi Helsingin lentokent\u00e4lle pop-up-kaupan. Yhteisty\u00f6ss\u00e4 Clear Channelin kanssa koko projekti puserrettiin valmiiksi enn\u00e4tysajassa. Teht\u00e4v\u00e4nanto oli haasteellinen. Tilaa oli 90 neli\u00f6metri\u00e4 tax-free-alueella, jossa ostop\u00e4\u00e4t\u00f6ksi\u00e4 ei juuri jahkailla. Nike halusi myyd\u00e4 erityisesti j\u00e4\u00e4kiekkovaatemallistoaan ja viesti\u00e4 kaikessa urheilun sankaruutta. Samalla alueen tuli […]<\/p>","protected":false},"featured_media":431,"parent":0,"template":"","tyokategoria":[4],"class_list":["post-430","tyot","type-tyot","status-publish","has-post-thumbnail","hentry","tyokategoria-messut"],"acf":[],"_links":{"self":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot"}],"about":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/types\/tyot"}],"version-history":[{"count":21,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/430\/revisions"}],"predecessor-version":[{"id":4116,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/430\/revisions\/4116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media\/431"}],"wp:attachment":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media?parent=430"}],"wp:term":[{"taxonomy":"tyokategoria","embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyokategoria?post=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}