{"id":423,"date":"2020-04-14T12:22:06","date_gmt":"2020-04-14T09:22:06","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&p=423"},"modified":"2024-04-16T17:26:52","modified_gmt":"2024-04-16T14:26:52","slug":"froneri-finland-messukonsepti-myynnin-tehostajana","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/froneri-finland-messukonsepti-myynnin-tehostajana\/","title":{"rendered":"Froneri Finland"},"content":{"rendered":"
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Froneri Finland<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Froneri wanted to refresh its trade fair concept. The idea was to get the most out of the year's most important professional event. The objective was to increase ice cream sales and Froneri's brand awareness. Pulp devised a sales plan to which Froneri's staff was committed. The planning of the booth solution was done based on functional needs and commercial strategy. Before, during, and after the trade fair, customers were contacted with a strong commercial messaging focus. On-site at the trade fair booth, the customer base was also activated with a strong commercial angle, emphasizing the deliciousness of the ice cream business.<\/p>

The trade fair was a success. The Froneri crew enthusiastically embraced the new commercial strategy, and the results followed; a record number of leads were collected from the fair. The booth stood out with its fresh and appealing appearance. The staff of Froneri praised the department's functional solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Froneri Finland Froneri halusi uudistaa messukonseptinsa. Vuoden t\u00e4rkeimm\u00e4st\u00e4 ammattilaiskohtaamisesta haluttiin saada enemm\u00e4n irti. Tavoitteena oli kasvattaa j\u00e4\u00e4tel\u00f6n myynti\u00e4 ja Fronerin tunnettuutta. Pulp suunnitteli kaupallisen strategian, johon Fronerin henkil\u00f6kunta sitoutettiin. Osastoratkaisun suunnitelu tehtiin toiminnallisten tarpeiden ja kaupallisen strategian ehdoin. Asiakaskuntaa kontaktoitiin korostuneen kaupallisislla viestik\u00e4rjill\u00e4 ennen messuja, niiden aikana ja messujen j\u00e4lkeen. Paikan p\u00e4\u00e4ll\u00e4 messuosastolla asiakaskuntaa aktivoitiin […]<\/p>","protected":false},"featured_media":424,"parent":0,"template":"","tyokategoria":[4],"class_list":["post-423","tyot","type-tyot","status-publish","has-post-thumbnail","hentry","tyokategoria-messut"],"acf":[],"_links":{"self":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot"}],"about":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/types\/tyot"}],"version-history":[{"count":21,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/423\/revisions"}],"predecessor-version":[{"id":4119,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/423\/revisions\/4119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media\/424"}],"wp:attachment":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"tyokategoria","embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyokategoria?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}