{"id":324,"date":"2020-04-09T11:05:59","date_gmt":"2020-04-09T08:05:59","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&#038;p=324"},"modified":"2024-04-16T18:52:29","modified_gmt":"2024-04-16T15:52:29","slug":"valio-suksiladulle-tapahtumamarkkinointi-kampanja","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/valio-suksiladulle-tapahtumamarkkinointi-kampanja\/","title":{"rendered":"Valio #suksiladulle"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"324\" class=\"elementor elementor-324\" data-elementor-post-type=\"tyot\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c32d638 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"2c32d638\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-747bd323\" data-id=\"747bd323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74179447 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74179447\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ae23089\" data-id=\"6ae23089\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e57094 elementor-widget elementor-widget-heading\" data-id=\"61e57094\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Valio #suksiladulle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a382303 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a382303\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1aeab8\" data-id=\"d1aeab8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-08a8777 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08a8777\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-434b703\" data-id=\"434b703\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75099a1 elementor-widget elementor-widget-heading\" data-id=\"75099a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Event marketing and developing sponsor partnerships<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231fae5 elementor-widget elementor-widget-text-editor\" data-id=\"231fae5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pulp and Valio have been event marketing and promotion partners since 2008. A significant theme in event marketing during early 2017 was the Lahti World Championships, where Valio served as the national partner. Valio's mission is to inspire families to be active together and stay healthy. At the end of 2016, Valio, together with Pulp and Hasan &amp; Partners, launched the \"Get on the Trail\" campaign, which included a physical event tour and a mobile outdoor challenge.&nbsp;<\/p>\n<p>During the event tour, attendees had the chance to challenge Valio Academy's godmother and national team skier Kerttu Niskanen in a 20-meter sprint challenge. In the \"Suksi ladulle\" outdoor challenge, consumers had the opportunity to participate in searching for golden tickets hidden in beautiful outdoor locations across Finland, with a chance to win amazing prizes. In addition to the activities, the \"Suksi ladulle\" tour provided clients with warm Valio Plus cocoa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d2852 elementor-widget elementor-widget-gallery\" data-id=\"46d2852\" data-element_type=\"widget\" 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elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/hka_6271_valio_lahti2017_2500x1400.1180x0.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"46d2852\" data-elementor-lightbox-title=\"valio_lahti2017\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMxLCJ1cmwiOiJodHRwczpcL1wvcHVscC5maVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDRcL2hrYV82MjcxX3ZhbGlvX2xhaHRpMjAxN18yNTAweDE0MDAuMTE4MHgwLmpwZyIsInNsaWRlc2hvdyI6IjQ2ZDI4NTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/hka_6271_valio_lahti2017_2500x1400.1180x0-1024x574.jpg\" data-width=\"800\" data-height=\"448\" aria-label=\"Tapahtumakiertue-Valio\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/m7a2806-2017-01-22-valio-pulpagency_2500x1400.1180x0.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"46d2852\" data-elementor-lightbox-title=\"valio-pulpagency_maistatus\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI3LCJ1cmwiOiJodHRwczpcL1wvcHVscC5maVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDRcL203YTI4MDYtMjAxNy0wMS0yMi12YWxpby1wdWxwYWdlbmN5XzI1MDB4MTQwMC4xMTgweDAuanBnIiwic2xpZGVzaG93IjoiNDZkMjg1MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/m7a2806-2017-01-22-valio-pulpagency_2500x1400.1180x0-1024x574.jpg\" data-width=\"800\" data-height=\"448\" aria-label=\"Maistatuskiertue-Valio\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/m7a2783-2017-01-22-valio-pulpagency_2500x1400.1180x0.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"46d2852\" data-elementor-lightbox-title=\"valio-pulpagency_aktivointi\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI4LCJ1cmwiOiJodHRwczpcL1wvcHVscC5maVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDRcL203YTI3ODMtMjAxNy0wMS0yMi12YWxpby1wdWxwYWdlbmN5XzI1MDB4MTQwMC4xMTgweDAuanBnIiwic2xpZGVzaG93IjoiNDZkMjg1MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/m7a2783-2017-01-22-valio-pulpagency_2500x1400.1180x0-1024x574.jpg\" data-width=\"800\" data-height=\"448\" aria-label=\"Maistatus-aktivointi\" 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aria-label=\"Maistatus-kiertue\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/hka_6290_valio_lahti2017_2500x1400.1180x0.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"46d2852\" data-elementor-lightbox-title=\"Valio_lahti2017_sukset\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMwLCJ1cmwiOiJodHRwczpcL1wvcHVscC5maVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDRcL2hrYV82MjkwX3ZhbGlvX2xhaHRpMjAxN18yNTAweDE0MDAuMTE4MHgwLmpwZyIsInNsaWRlc2hvdyI6IjQ2ZDI4NTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/hka_6290_valio_lahti2017_2500x1400.1180x0-1024x574.jpg\" data-width=\"800\" data-height=\"448\" aria-label=\"Tapahtumamarkkinointi-sponsorointi\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/tux_5155_valio_skiexpo2016_2500x1400.1180x0.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"46d2852\" data-elementor-lightbox-title=\"valio_skiexpo_latu\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzI2LCJ1cmwiOiJodHRwczpcL1wvcHVscC5maVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDRcL3R1eF81MTU1X3ZhbGlvX3NraWV4cG8yMDE2XzI1MDB4MTQwMC4xMTgweDAuanBnIiwic2xpZGVzaG93IjoiNDZkMjg1MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulp.fi\/wp-content\/uploads\/2020\/04\/tux_5155_valio_skiexpo2016_2500x1400.1180x0-1024x574.jpg\" data-width=\"800\" data-height=\"448\" aria-label=\"Messuosasto-Skiexpo\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2700cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2700cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-333dc3a\" data-id=\"333dc3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59dcf53 elementor-widget elementor-widget-spacer\" data-id=\"59dcf53\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vuoden 2016 lopulla Valio lanseerasi yhdess\u00e4 Pulpin ja Hasan &#038; Partnersin kanssa Suksi ladulle -kampanjan, johon kuului fyysinen tapahtumakiertue sek\u00e4 mobiilissa toimiva ulkoiluhaaste. 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