{"id":1149,"date":"2020-11-19T10:16:14","date_gmt":"2020-11-19T08:16:14","guid":{"rendered":"https:\/\/pulp.fi\/?post_type=tyot&p=1149"},"modified":"2024-04-16T16:40:26","modified_gmt":"2024-04-16T13:40:26","slug":"lidl-smart-home-tuotelanseeraus-ja-kayttajakokemus","status":"publish","type":"tyot","link":"https:\/\/pulp.fi\/en\/tyot\/lidl-smart-home-tuotelanseeraus-ja-kayttajakokemus\/","title":{"rendered":"LIDL Smart Home"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Lidl Smart Home<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

GOAL<\/b><\/p>\n

Lidl launched the Smart Home lighting system in Finland during the darkest period of the winter to introduce people to its purpose, versatile product benefits, and availability. Pulp's objective was to design the product presentation suited for the brand's needs and provide user experiences to consumers.<\/p>\n

<\/p>\n

SOLUTION<\/b><\/p>\n

We found that demonstrating functionality does not necessarily require a typical home-like space for the consumer to understand how it works in an everyday home. The most important element was to provide the experience that the Smart Home system supports various mood lightings and that adjusting the lights is done using a mobile application. We designed a glass-walled container for Narinkkatori in Kamppi, The Light Box, and numerous unique visual elements inside it, to which we connected Lidl's Smart Home lighting. The Light Box was present at Narinkkatori for a week. The Jargoni podcast partnership helped kick off the event week, as they made their broadcast from the glass container. For the rest of the week, a promoter showcased various lighting solutions from the Light Box during the day, speaking into the microphone in a corona-friendly manner. When the Light Box was unmanned, the smart lighting was controlled remotely via an app and a camera connection.<\/p>\n

<\/p>\n

RESULTS<\/b><\/p>\n

During the gloomy season, the Light Box grabbed a lot of attention due to its light glow in the gray landscape. Although the beginning of the corona period had quieted Helsinki, over 100,000 people saw Lidl's Smart Home container and the lighting system inside. The promoter's actions allowed over 1200 individuals to learn more about the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Lidl Smart Home TAVOITE Lidl lanseerasi Suomessa talven pimeimp\u00e4\u00e4n aikaan Smart Home -valoj\u00e4rjestelm\u00e4n ja halusi esitell\u00e4 kuluttajille sen k\u00e4ytt\u00f6tarkoitusta, monipuolisia tuote-etuja ja tietoa saatavudesta. Pulpin teht\u00e4v\u00e4 oli suunnitella br\u00e4ndin edellytt\u00e4m\u00e4t keinot tuote-esittelyyn ja tarjota kuluttajille k\u00e4ytt\u00e4j\u00e4kokemuksia. RATKAISU Totesimme, ett\u00e4 toiminnallisuuden demoamiseen ei tarvitse tavallista kodinomaista tilaa, jotta kuluttaja ymm\u00e4rt\u00e4isi sen toimivan tavallisessa kodissa. T\u00e4rkeint\u00e4 oli […]<\/p>","protected":false},"featured_media":1152,"parent":0,"template":"","tyokategoria":[5],"class_list":["post-1149","tyot","type-tyot","status-publish","has-post-thumbnail","hentry","tyokategoria-tapahtumat"],"acf":[],"_links":{"self":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/1149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot"}],"about":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/types\/tyot"}],"version-history":[{"count":18,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/1149\/revisions"}],"predecessor-version":[{"id":4060,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyot\/1149\/revisions\/4060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media\/1152"}],"wp:attachment":[{"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/media?parent=1149"}],"wp:term":[{"taxonomy":"tyokategoria","embeddable":true,"href":"https:\/\/pulp.fi\/en\/wp-json\/wp\/v2\/tyokategoria?post=1149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}